As part of its brand activation initiative, Pakistan Telecommunication Company Limited (PTCL) launched a week long customer engagement and awareness campaign in Lahore.
As part of this town storming campaign, PTCL sales teams set up stalls and kiosks in various universities of Lahore. The stalls were set up in PAK Aims, National College of Business Administration, Punjab University, Allama Iqbal Medical College and The University of Lahore where students through live demonstrations experienced PTCL’s innovative products and latest packages.
Creative outdoor advertisements were also erected in major shopping areas of Barkat Market, Link Road, Gari Shahu, Sadar Bazar and Moon Market, depicting PTCL latest 3G EVO wireless broadband products and Vfone wireless products.
The campaign also featured comprehensive door to door marketing by highly trained and courteous PTCL staff offering customers firsthand experience of PTCL products and services. The campaign covered Baghria Township, Township, Green Town, Islam Nagar Maraka, Agrics Town, Peace Homes, Raiwind Road, Thokar Niaz Baig, Nisther Colony, Rehman Pura , Excise & Tax Colony, Wapda Town , Babo Subo, Makah Colony Gulberg and Chungi Amer Sidhu areas.
Large number of customers also placed orders, taking advantage of this door to door marketing.