Atif’s true story of overcoming all odds to achieve his dream of becoming an outstanding musician perfectly mirrors the Jazba brand philosophy and was therefore the ideal choice to represent the brand. Music is the heartbeat of Pakistan and Atif Aslam is its biggest proponent. Add to this fact his overwhelming popularity in today’s youth and we have the most suitable representative of all that Jazba stands for. And while Atif has endorsed brands in Pakistan in the past, no one has told his real life story and shown him in such a powerful way.
Atif Aslam & Jazba come together for one of the most epic collaborations of 2012! Based on Atif's true life story and his unrelenting faith in his abilities, Juro Gey to Jano Gey shows how sticking to one's true self can make you one of the biggest rockstar of the nation's history!