Casual wear is all the rage in Pakistan and as the young guns demand more variety in their clothing and looks, new stores open up to cater to their needs. One such store is Outfitters that quenches your thirst for fashion without being a burden on your pockets.
On The Inside
The subdued interior of Outfitters is furnished with bare minimums which excessive use of dark tones so as to accentuate the wide array of colorful apparel that are present there. Dark wooden floors and shelves, along with dim lights make the outlet simple, trendy and soothing, all at the same time. The shelves are neatly stacked with various pieces of clothing and accessories while the rest are hung in an orderly manner which never fails to impress customers like me, who are easily irritated with scattered pieces of clothing, all jumbled up and hung without a second thought to aesthetics .The Men and Women`s sections are distinctly divided with every item in easy reach of the customer. So, you don`t really have to wait for the sales person to guide you through. Whatever strikes you’re fancy, just take it out and head to the try room. Ah yes, the try rooms. At most apparel stores, try rooms are our least very place to be but Outfitter has made even this dreaded experience of going to the try rooms fun by making it funky yet simple, with a special regard to cleanliness. Once you step inside any Outfitter`s outlet, you are bound to take your time, even if it’s just window shopping, because the interior really does have a calm effect on you.
Renowned for its knitwear and casual apparel, Outfitters has indeed made a mark in the world of Street Wear. Chic tunics and casual tees are what make the girls go crazy. Pair that up with simple yet elegant straight pants and you are good to go. There is also a huge variety of crop pants and jeans to choose from. Therefore, you`d definitely end up finding something that compliments your style. Winter wear at Outfitters is quite famous for its simple yet charming style. Sweaters, ponchos and uppers are all the rage during winters as the ladies want to keep warm but with style.
The men`s section is full of racks after racks of jeans, cargoes, tee shirts, casual shirts and even a few dress shirts. What all these have in common are their unique designs and high quality material. Unlike some brands, Outfitters uses the best available material for their products and you won`t have an itching attack if you wear the parachute pants or the silky casual shirts.
Accessories are like the icing on the cake, and therefore not accessorizing your outfit would definitely leave a void in your look. Outfitters realizes this and has therefore an eclectic collection of accessories ranging from bags to scarves to caps. Unlike some of the other trendy stores, you will hardly find any clutches but what you will find, is a collection of undeniably stylish hobos and oversized shoulder bags. Top that off with a funky belt and even funkier caps and you will be the star of the show!
The success of Outfitter is due to its capacity to react almost immediately to changing markets status and to offer fashion at affordable prices. Tunics and tees are priced at Rs1000 with a little addition or subtraction. Jeans and cropped pants are relatively expensive at Rs.1200 and above but the design and material used makes it worth the money. Accessories such as scarves and belts start at Rs. 750 while bags are priced at Rs.1300 and above. Apparel for the men also falls into the same range but men`s jackets and uppers are more steeply priced than that of the ladies, falling in the price range of Rs.1300-Rs 2000.
Outfitters is a retail apparel chain operating stores almost in all Cities of Pakistan & it offers its products through stores. With over 5 years of fashion retail experience it one of Pakistan’s largest and successful privately owned retail companies and now this chain has 56 stores all over in Pakistan. A point that needs to be noted here is that more often than not, you will find Outfitters` outlets right next to its competitors; CrossRoads but that has never had an adverse effect on its clientele which goes to show what a trusted brand it has became in only a span of 5 years.
The Good: This Men’s & Women’s retail fashion chain is directed at modern, independent and cosmopolitan consumers and offers full value to its customers in the form of stylish apparel and accessories at affordable prices.
The Bad: Though the apparel is trendy but you might end up finding some similarity in styles, in some of the other stores offering casual street wear.
The Bottom Line: If you’re looking for something chic and trendy yet affordable, then Outfitters is the place to be. Rest assured, you won`t be disappointed!