P&G Business Launch Competition

The P&G Business Launch Competition tasks student teams with presenting a Launch and Leverage plan for introducing a new brand in Pakistani market.

The teams got a chance to work with an exciting global brand that they launched to the increasingly sophisticated and aspirational Pakistani consumer.

The teams provided the feasibility of their plan to an expert panel of P&G'ers and the winning squad will bag a prize money worth PKR 50,000!

There were more than 40 teams participating with only 50% of them moving into the next round, and the top ten into the Final round, and the competition between the best business schools was there to be seen!

All big companies should take initiative to conduct these kind of competitions across different universities to help students grow and learn new kind of skills and experience the real life situations.