A Sneak Peak of DHA Cinema

Popcorns, friends, the right kind of environment and a mind-blowing movie; just what we need to take our minds off work and add some excitement to our otherwise monotonous routines. If this is you’re your hoping for, then DHA Cinema Lahore is the place to be.

Inside DHA Cinema
Situated in the posh area of Defense, DHA Cinema is the manifestation of the evolution that is taking place in Cinemas all over Pakistan. Equipped with the latest 35 MM Projector KINOTON Model FP – 50A with Digital Stereo Sound System, DHA Cinema is a storehouse of entertainment for all the movie buffs.  The auditorium consists of a screen that is 35 Ft. X 15 Ft. and Matte White whose picture quality surpasses all those currently present in Lahore. The auditorium is completely sound proof with padded walls and ceilings so as to block out all distractions. The 483 Mona seats, which have been imported from China, are not only comfortable but also trendy with their ultra cool color and design. The interior of the cinema defies the conventional designs of other Cinemas located in Lahore with its modern architecture and an environment that gives the feel of casual comfort. Moreover, attention to cleanliness is also a plus point since hygiene has become a major concern for people today and DHA Cinema has dealt with this concern by providing its customers a clean environment.

Environment
If not more than often, teenagers in general and girls in particular are not allowed to go to certain places due to the presence of “unsuitable” and “cheap” crowds. With DHA Cinema, this problem has been eradicated to a great extent, since the crowd that goes there generally consists of people belonging to respectable families and the most obvious reason is that DHA Cinema only plays English and a selected number of Indian Movies. As a result, only a certain strata of the society come here. Therefore, parents no longer need to have qualms about sending their children to a place with an “unsuitable” environment.

Food
Watching movies without snacks is like having a playground sans children. Not to worry, because now you can have the complete movie experience in DHA Cinema with popcorns, nachos, drinks and other delectable snacks. Though there is a wide variety to choose from but generally, the food is thought to be tasteless and is considered quite expensive. For example, a regular deal of popcorn with coke costs around Rs.130 and not everyone is willing to pay a huge sum of money for their snacks.

Where Do I Park?!
The most immediate concern of the people visiting DHA Cinema and those living in that vicinity is the lack of proper parking space. The neighbors complain that those coming to the cinema park their cars on the greenbelts outside their houses, ruining their lawns. The visitors complain that since there is no space to park their cars, they have to make do with whatever space is available. Moreover, the visitors have expressed concerns about the lack of security for their cars and this is an issue that the DHA Cinema really needs to look into before it starts affecting their clientele adversely.

Summary

THE GOOD: Latest equipment and a comfortable environment that enhances your movie experience. I would even go as far as to say that DHA Cinema can easily compete with Theatres in the U.S or U.K because of its superior service and attention to details.

THE BAD: Overpriced food that lacks taste and a parking space the size of a small cupboard may put off some people.

THE BOTTOM LINE: When all is said and done, it is an undeniable fact that DHA Cinema offers a movie experience that is hard to resist and even harder to forget. The price of this highly unforgettable experience is, in my opinion, quite justified at Rs. 300 per person for the Executive Class, and Rs.500 per person for the Royal Class. Simply because it’s unique, trendy and with some improvements like adequate parking space, proper security measures and affordable snacks, it can become a force to reckon with in the world of Cinemas. DHA Cinema, for the first time in a long time, makes you want to say, “Let’s go and watch a movie!”

By Mehroz Sajjad