A Pakistan-American, Zahra Saeed’s journey as a fashion designer started from a studio in New Jersey, USA in 2008 when she gave up her career as an executive vice president of a mortgage banking, to pursue a passion for fashion and design, which she had nurtured from childhood. Lending institution, in a short amount of time, Zahra’s fashion reach expanded tremendously to encompass Pakistan, Europe, the Middle East with both stand-alone retail outlets and Zahra Saeed stockists.
Zahra Saeed was first recognized and acclaimed for her Western aesthetic in America, for being undoubtedly urban yet chic, after which we began designing a separate line of Eastern wear, more suitable to her Pakistani and Middle Eastern audiences. Indeed Zahra Saeed prides herself in the quality of the fabric and tailoring that goes into each outfit as finesse in dressmaking has come to be her labels’ forte. It is this adherence to international design and quality principles that has led her to showcase at the much coveted platforms of international fashion, including Fashion Week at London for S/S and A/W 2009 and also Fashion Week in Paris S/S and A/W 2010.
From a design perspective, Zahra draws inspiration from history’s different eras, manifest in designs that are classic and wearable in both her Eastern and Western wear. Indeed the very ethos of the brand demands fashion and design that is classic yet affordable with equal priority given to cuts and silhouettes. The designer takes a lot of pride in the impeccable finishes and classic silhouettes; she loves using fabrics that she has collected from her travels around the world and blends them in her inspirations for her latest collections.
In Pakistan, Zahra Saeed has moved towards a lifestyle brand, with the launch of her flagship store at 10 Q in Lahore. Indeed at her store Zahra Saeed’s Eastern and Western wear is retailed along with a custom diffusion line, alongside international retail brands such as Juicy Couture, Armani Exchange, Bebe, Polo Ralph Lauren and Pink for which Zahra Saeed is a registered retailer. Indeed Zahra Saeed hand picks each item made available for retail in her shop from across America.
Further, in response to the increasing demand for the latest trends in international home décor, Zahra Saeed introduced a range of international home décor brands. In Pakistan, Zahra Saeed’s flagship store is currently based in Lahore at 10 Q. The designer also looks forward to having exhibitions in Karachi and Islamabad on a regular basis in future. Internationally, Zahra Saeed is currently retailed in Dubai, India and across America in San Francisco, Houston, New Jersey, New York, Philadelphia and Washington DC.