QUIZ, renowned UK clothing giant, successfully launched Moda in Pelle for the first time ever in Pakistan. It is a British high street brand for shoes, handbags and accessories which offers a variety of one-of-a-kind products designed to attract young female consumers. The brand opened its first store in Vogue Towers in MM Alam, Lahore where a press conference was also held which included an exclusive guest list, a number of prominent journalists and noted media personnel.
The press conference was addressed by Jerry Prete, Area Manager for Moda in Pelle, who came from the UK especially for the store’s first opening in Pakistan. He extended his thanks to the media gathered and also expressed hope that the brand would do well in Pakistan as all their research points towards the existence of a genuine fashion oriented market intent on dressing well in Lahore. This is the first time that the immensely popular British brand has been introduced to the Pakistani audiences bringing with it a bold and fresh style that represents the modern young woman. Its unashamedly feminine styles offer a fabulous range of ladies footwear, including all the hottest styles and trends of ladies shoes, boots and sandals for the season. It also includes a collection from like-minded designers that complement the fashion leading range of women’s footwear and accessories.