MOTIFZ WAS ESTABLISHED IN YEAR 2005 AS A VENTURE WITH M / S ELITE EMBROIDERIES. PRIMARILY, IT IS A CHAIN OF RETAIL OUTLETS CATERING EXCLUSIVELY TO OUR OWN LEADING BRAND OF MACHINE AND HAND MADE EMBROIDERED AND SEQUINCED FABRICS.
BUILDING AN EXCELLENT REPUTATION OVER THE LAST DECADE ELITE EMBROIDERIES CONTINUES TO BE AT THE FOREFRONT OF EMBROIDERY INNOVATION. BY THE GRACE OF GOD, IT HAS ACHIEVED MARKET LEADERSHIP IN SEVERAL CATEGORIES OF EMBROIDERED FABRICS
APART FROM ITS EXTENSIVE NATIONWIDE DISTRIBUTION NETWORKS, ELITE EMBROIDERIES IS ALSO SERVING SEVERAL EXPORT MARKETS INCLUDING UAE, EUROPE AND AFRICA. ELITE EMBROIDERIES HAS THE DISTINCTION OF BEING THE FIRST EMBROIDERY MANUFACTURING COMPANY IN PAKISTAN TO OPEN ITS RETAIL OUTLETS AND IS KNOWN AS A TREND SETTER IN THE INDUSTRY.
THE MANAGEMENT CONSTITUTES OF HIGHLY QUALIFIED, EXPERIENCED, SKILLED AND DEDICATED PROFESSIONALS LIKE ENGINEERS, DESIGNERS, TECHNICIANS AND QUALITY CONTROLLERS.
IN AN ENVIRONMENT OF BEAUTIFUL SUNK LAWNS OF ARTISTIC GEOMETRY, EXQUISTLY DESIGNED ADMIN BLOCK
WITH A CONSTRUCTED AREA OF OVER THIRTY THOUSAND SQUARE FEET, HAS BEEN BUILT, THEREBY CREATING AN ATMOSPHERE AND ENVIRONMENT CONDUCIVE TO CREATIVE ART HAS BEEN PROVIDED FOR INSPIRATION AND CREATION
DESIGNING SECTION
ELITE EMBROIDERIES IS FULLY EQUIPPED WITH MOST MODERN DESIGNING AND PUNCHING SECTION. IT IS FAMOUS FOR ITS ORIGINAL, INNOVATIVE AND ARTISTIC DESIGNS AS A RESULT OF INHOUSE DEVELOPMENT. WITH CAPABILITIES TO MEET THE MOST STRINGENT REQUIREMENTS IN DESIGN AND TO ADAPT TO DIFFERENT COLOURWAYS TO MEET THE REQUIREMENTS OF EACH INDIVIDUAL CLIENT. THE DESIGNING TEAM VISITS MAJOR INTERNATIONAL EXHIBITIONS TO KEEP ABREAST OF CURRENT MARKET TRENDS AND EVERCHANGING FASHION AND STYLES. ELITE EMBROIDERIES IS A HIGHLY TRUSTED NAME FOR ITS WIDE RANGE OF EXCLUSIVE DESIGN LIBRARY.
PRODUCTION HALL / MANUFACTURING:
THERE ARE FOUR PRODUCTION HALLS EACH CONTAINIG TEN STATE OF THE ART TWENTY HEADS AND NINE COLORS EMBROIDERY MACHINES. THEY ARE FORTY EMBROIDERY MACHINES INSTALLED IN THE UNIT AND HAS THE CAPACITY TO FULFILL SMALL, MEDIUM AND LARGE SCALE ORDERS. WE ANNUALY PRODOUCE UP TO TWO MILLION METERS. WE ARE ONE OF THE FEW VERTICALLY INTEGRATED OPERATIONS IN PAKISTAN. OFFERING A DIVERSIFIED RANGE OF EMBROIDERED PRODUCTS. EMBROIDERY PRODUCTION IS CARRIED OUT IN THE FOLLOWING PHASES.
FABRIC SELECTION:
STRINGENT QUALITY CONTROL IS ENSURED AT THIS PRELIMINARY STAGE OF PROCESSING. EACH FABRIC AND ACCESSORY MATERIAL IS THOROUGHLY INSPECTED BEFORE TAKING UP EMBROIDERY.
DYEING:
COLOR MATCHING OF THE EMBROIDERY ACCESSORIES IS DONE AS PER CUSTOMER REQUIREMENT. COMPUTER AIDED COLOR MATCHING EMPLOYED, ENSURES A PERFECTION OF 99. 5% . ALL ACCESSORIES ARE KEENLY DYED TO THE REQUIRED COLOR.
EMBROIDERY:
OUR SKILLED AND DEDICATED WORKFORCE STRIVES TO ACHIEVE PERFECTION IN THE EMBROIDERY WORK AND BRING OUT THE BEST OUT OF MEN AND MACHINES. OUR CONCEPT AND COMBINATION OF COLORS IS UNIQUE AND IN STEP WITH TIME.
QUALITY HALL:
WE AT ELITE EMBROIDERIES MAINTAIN STRICT QUALITY CONTROL AND EMPLOY COMPUTERIZED TESTING FOR DENSITY OF CLOTH AND FASTNESS OF COLOURS.
NO STONE IS LEFT UNTURNED AT THIS ALL IMPORTANT STAGE WHERE THE MINUTEST DEFECT IS KEENLY DETECTED AND TAKEN CARE OF AS PER THE STRINGENT NORMS EVOLVED
OUR DEDICATED QUALITY CONTROL PERSONNELS CONDUCT PRE-DELIVERY INSPECTION OF GOODS AT DIFFERENT STAGES TO MAINTAIN INTERNATIONAL STANDARDS. THE ULTIMATE GOAL BEING CUSTOMER SATISFACTION.
FINISHING SECTION:
AT ELITE EMBROIDERIES THE STATE OF THE ART STRAIGHTNERS AND CALENDERS ARE INSTALLED TO ACHIEIVE THE APPROPRIATE FINISHING REQUIRED BY RESPECTIVE CLIENTS. CARE IS TAKEN TO ENSURE THE SAFE SHIPMENT OF THE GOODS TO THE DOORS OF OUR CLIENTS. ALL PACKING INSTRUCTIONS AND NORMS ARE ADHERED TO ENSURE SAFE AND TIMELY DELIVERY OF THE GOODS.